About us

Our mission is to democratise data intelligence

We provide data science and digital tools that deliver quantifiable insights and actionable recommendations with direct and sustainable impact on retailer’s key metrics.

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Our Differentiators

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Retail Focus
We are a team with 50+ years of retail expertise, innovating retail industry since 2011.
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Cloud based
Cloud-native solution, providing real-time data insights, which you can access anytime, anywhere.
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Backed by Sonae IM
Invested by Sonae IM, we joined forces to revolutionise the retail landscape.



Trond Kongrod, CEO
Trond Kongrød
Trond has more than 25 years of leadership experience at retailers and technology companies and will be focusing on accelerating Inovretails growth and internationalization. With a comprehensive and in-depth knowledge of the sector specifics across Europe, Trond Kongrød prior Inovretail had the experience as the SVP EMEA of StrongPoint, a company focused on e commerce logistics, payment and shrinkage solutions for retailers. In addition to the SVP EMEA position, Trond Kongrød established and grown StrongPoint in Spain, operating from Madrid. Prior to StrongPoint, Trond had a vast retail experience on C level positions within consumer electronics and grocery in Norway, Sweden and Denmark for more than 15 years.
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André Sousa
Chief Officer Professional Services & Co-Founder
Co-Founder and with over 20 years’ experience in the retail space (food and non-food) he’s been involved in numerous projects for high profile Tier 1 and Tier 2 retailers across multiple geographies, with a consistent track record of successfully delivering working solutions on schedule and on budget. Customer oriented and comfortable working with stakeholders at all levels, his strong delivery background enriched by the challenging multicultural and multidisciplinary work environments he’s been involved, provided André with a comprehensive skillset and intimate knowledge of the Retail industry current and future challenges. Resilient, a natural born optimist and disruptive thinker, André has been a proud lead contributor to the Digital Transformation in Retail through the products and solutions he has helped envisage and create.
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Hugo Lopes
Inovretail’s CTO from day one and a Product entrepreneur and enthusiast, Hugo is responsible for the Technology Vision and Execution within the Company. With 18+ years’ of technical and functional expertise in the Retail Industry, Hugo has a proven track record delivering products that simply work! Deep technologist at heart, with a passion for getting new products to the market and the experience to lead teams to develop the right solutions, Hugo thrives on software and technology innovation, always looking for the tomorrow technology that can be delivered today! Innovation and continuous improvement are always present in everything he does.

Award winning solution

Awards & Recognitions

our solution has been recognized by leading industry experts


Client Service Innovation Award


Innovation Trail & Awards, RBTE


Retail Systems Awards

Partnering with relevant players

Joining forces to change the retail landscape, helping retailers achieve high performance results


Our Clients

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Headquarter Porto
Rua Doutor Júlio de Matos 828/882 Gab. 7, 4200-355, Porto, Portugal
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131 Finsbury Pavement, London EC2A 1NT
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Paseo de la Castellana 77 – 28046 Madrid

Discover how it works.

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